Romeo Ferraris shines at the Automotive Business Summit

Logo Romeo Ferraris

Romeo Ferraris participated in the 2024 edition of the Automotive Business Summit. This marked a prominent debut for the Opera-based manufacturer at the fourth edition of the convention organized by “Il Sole 24 Ore Eventi” in order to outline current and future scenarios in the Italian and international automotive markets, thanks to the presence of numerous key players in the automotive sector. Many topics were discussed during the packed schedule on Friday, June 7, the date of the event. Specifically, representing Romeo Ferraris was General Manager Michela Cerruti, who participated in a discussion with Mattia Giustiniano (Vice President of EMEA R&D at Bridgestone) and Giulio Salvadori (Director of the Connected Car & Mobility Observatory at the Politecnico di Milano).

The panel focused on the following theme: “Car 4.0 – Innovation and Sustainability as the Basis for Product Development.”, which was curated by Mario Cianflone (Automotive Chief Director at “Il Sole 24 Ore” and Car of the Year juror). It is a crucial topic to place sustainability at the core of future developments for the entire automotive supply chain. Despite Romeo Ferraris’ strong traditional spirit, there is always room for innovation that respects the environment, while maintaining the historical principles characterizing their models, from the customization of customers’ road cars, to the brands Morgan and Caterham, which Romeo Ferraris represents as a dealer, and the latest addition of MOKE International.

The occasion was also suitable to highlight how the automotive sector benefits from the racing and passionate component of motorsport, which is a pioneer in terms of innovation and evolution. Therefore, in addition to her current role, Michela Cerruti brought her extensive on-track experience as a driver. She has been linked to the Romeo Ferraris brand since her early experiences on circuits around the world by participating in the Italian Touring Endurance Championship in 2008 with the Alfa 147 Cup, a car entirely prepared by the Romeo Ferraris workshop, and achieving success in the Superstars series. Several records have been set on the track, and she has held different roles over the years, transitioning from driver to Operations Manager for the Milanese team in the WTCR and the fully electric Pure ETCR championship. Its innovation is at the heart of the project, bringing the Alfa Romeo brand back to victory on the international stage after more than seven years of withdrawal.