Tradition and future: Romeo Ferraris launches its new logo
Romeo Ferraris enters full force in the 2023 season with a renewed logo, loyal to its historical identity but projected towards the future: the famous Sagittarius remains the protagonist, but updated in the pose, now rearing to convey even more determination. The body has its paws turned to the right, ready to twist its arrow to the left, symbolizing business continuity. The font has also been updated, more modern and ideal for the various communication platforms, including press releases, the web, social media and video content.
The new logo will accompany the Opera-based company in all its activities, starting with the sale of the prestigious Morgan and Caterham cars, of which it is respectively the official importer and dealer for Italy, passing through the workshop services, customization and official assistance for Abarth, Alfa Romeo and Bentley vehicles, up to the customer racing programs with the Giulietta Veloce TCR project created as an independent manufacturer.
The evolution of the brand, also accompanied by the brand new slogan "Style is a matter of Performance", was officially presented on the occasion of the Romeo Ferraris Experience which took place on Saturday 11 March at the company’s headquarters in Opera, in front of over 200 guests including customers, media, influencers and selected partners, immediately garnering a large number of appreciations.
The new Romeo Ferraris logo will be progressively implemented in all digital and physical applications, a process that has already begun with the replacement of the flags positioned outside the Opera showroom.
Michela Cerruti, Romeo Ferraris General Manager
"The launch of a new logo is always a moment of high symbolic value, and it is like that also for us at Romeo Ferraris. We felt the desire to adopt a renewed version of our famous Sagittarius, more modern and attractive, trying to summarize 64 years of history of our reality together with the desire for innovation, the courage to always get involved and the great growth we’ve experienced of on all fronts in recent years. We also wanted to embellish our logo in a certain sense, adding a bit of gold to the colour. The positive opinions received have been very rewarding, as well as giving us further awareness on the quality of the version chosen for the brand that will accompany us in the challenges of the coming years".