Romeo Ferraris at Sanremo Music Festival in partnership with MOW Magazine
From circuits to music, it's always a matter of sound: this time Romeo Ferraris is preparing to hit the stage at Sanremo Festival. On the occasion of the 73rd “Festival della Canzone Italiana”, scheduled on 6-11 February, the Opera-based company will be a partner of MOW Magazine by supplying a Morgan Plus Six, a car by the British brand of which Romeo Ferraris is the official importer for Italy.
The Morgan Plus Six, combining high performance with tradition and elegance, will adapt perfectly to the glamorous context of the Sanremo event: MOW correspondents will get behind the wheel through the streets of the "City of Flowers" to hunt down singers, celebrities and other guests and create contents destined to go viral on the web.
VIPs on board will also have the opportunity to try the Plus Six first hand, a car powered by a 340 horsepower BMW 6-cylinder in-line engine which will sport the Romeo Ferraris livery: the guests will become exceptional testimonials, following the innovative MOW editorial project, which connects the passion for motors with the lifestyle universe.
MOW will also be the media partner of the Virgo Village, the most coveted place of the event and the true beating heart of everything that revolves around the Sanremo Festival. The MOW Lounge will be set up at Villa Ormond, former site of the Dopofestival, and located a short distance from the legendary Ariston Theater where the festival will take place. The MOW Lounge will welcome singers, celebrities, representatives of institutions, international guests, influencers and industry journalists.
Romeo Ferraris thus returns to Sanremo after a few months in a different guise, but with the Morgan brand as a common denominator: in 2022, the Plus Four driven by Stefano Mereghetti and Fabio Amboldi was in fact the category winning car at the XIII historical re-enactment of the Milan-Sanremo Cup.
Michela Cerruti, Romeo Ferraris Operations Manager
"The popularity of the Sanremo Festival is so great that, somehow, it's nice to be present! Making a Morgan Plus Six available to the MOW editorial staff was the most effective idea in terms of communication, combining the unmistakable style of our car and the glamor that characterizes the whole week of the Festival. This year we will follow it with even more interest, especially for everything that will happen outside the Ariston Theater and what the MOW guys will be able to capture and tell in their usual style".
