Romeo Ferraris at Sanremo Music Festival in partnership with MOW Magazine
From circuits to music, it's always a matter of sound: this time Romeo Ferraris is preparing to hit the stage at Sanremo Festival. On the occasion of the 73rd “Festival della Canzone Italiana”, scheduled on 6-11 February, the Opera-based company will be a partner of MOW Magazine by supplying a Morgan Plus Six, a car by the British brand of which Romeo Ferraris is the official importer for Italy.
The Morgan Plus Six, combining high performance with tradition and elegance, will adapt perfectly to the glamorous context of the Sanremo event: MOW correspondents will get behind the wheel through the streets of the "City of Flowers" to hunt down singers, celebrities and other guests and create contents destined to go viral on the web.
VIPs on board will also have the opportunity to try the Plus Six first hand, a car powered by a 340 horsepower BMW 6-cylinder in-line engine which will sport the Romeo Ferraris livery: the guests will become exceptional testimonials, following the innovative MOW editorial project, which connects the passion for motors with the lifestyle universe.
MOW will also be the media partner of the Virgo Village, the most coveted place of the event and the true beating heart of everything that revolves around the Sanremo Festival. The MOW Lounge will be set up at Villa Ormond, former site of the Dopofestival, and located a short distance from the legendary Ariston Theater where the festival will take place. The MOW Lounge will welcome singers, celebrities, representatives of institutions, international guests, influencers and industry journalists.
Romeo Ferraris thus returns to Sanremo after a few months in a different guise, but with the Morgan brand as a common denominator: in 2022, the Plus Four driven by Stefano Mereghetti and Fabio Amboldi was in fact the category winning car at the XIII historical re-enactment of the Milan-Sanremo Cup.
La Morgan Plus Six, combinando elevate prestazioni con tradizione ed eleganza, si adatterà perfettamente al contesto glamour dell'evento sanremese: gli inviati di MOW si metteranno al volante fra le strade della "Città dei Fiori" per andare a caccia di cantanti, celebrità e altri ospiti per realizzare contenuti inediti e destinati a diventare virali sul web.
I VIP a bordo avranno inoltre modo di guidare in prima persona la Plus Six, caratterizzata dalla livrea Romeo Ferraris e spinta da un motore BMW a 6 cilindri in linea da 340 cavalli: gli ospiti si trasformeranno testimonial d'eccezione, seguendo appieno l'innovativo progetto editoriale di MOW, che mette in comunicazione la passione per i motori con l'universo lifestyle.
MOW sarà inoltre media partner del Virgo Village del Festival di Sanremo, il luogo più ambito della manifestazione, vero cuore pulsante di tutto ciò che ruota attorno al Festival. La MOW Lounge sarà allestita presso Villa Ormond, già sede del Dopofestival, e situata a pochissima distanza dal mitico Teatro Ariston in cui si svolgerà la kermesse canora. La MOW Lounge accoglierà cantanti, personaggi dello spettacolo, rappresentanti delle istituzioni, ospiti internazionali, influencer e giornalisti di settore.
La Romeo Ferraris torna così a Sanremo dopo alcuni mesi in una veste diversa, ma con il brand Morgan come denominatore comune: nel 2022, la Plus Four affidata a Stefano Mereghetti e Fabio Amboldi è stata l'auto vincitrice di categoria alla XIII Rievocazione storica della Coppa Milano-Sanremo.
Michela Cerruti, Romeo Ferraris Operations Manager
"The popularity of the Sanremo Festival is so great that, somehow, it's nice to be present! Making a Morgan Plus Six available to the MOW editorial staff was the most effective idea in terms of communication, combining the unmistakable style of our car and the glamor that characterizes the whole week of the Festival. This year we will follow it with even more interest, especially for everything that will happen outside the Ariston Theater and what the MOW guys will be able to capture and tell in their usual style".
