More than 200 guests at Opera’s HQ for first Romeo Ferraris Experience in 2023
Designed to be the starting point of the season for each of the firm’s branches, the fourth Romeo Ferraris Experience - the first of 2023 - took place on Saturday, 11th March. Once again, Opera’s headquarters were the venue of choice for the event as it hosted 200 guests ranging from clients to media, influencers and selected partners. The event put conviviality first with a catered reception room inside the new showroom, and it was blessed with cool and mild weather.
Starting from 10AM, the guests were able to have a look at the new range of road cars: as Romeo Ferraris is Morgan’s official and unique dealer in Italy, they presented the Model Year 2023 collection of their Plus Four and Plus Six models, paired with the already established ‘22 versions and the incredible Super 3 three-wheeler, always capable of wowing the fans.
In regards to Caterham - with Romeo Ferraris being one of its Italian dealerships - the event unveiled the Seven 340 and the Seven 485 CSR, the most powerful model available. Completing their offering, with Romeo Ferraris on both the constructor and preparer sides this time, were the FatFive and the Toyota GR Yaris with a tailored tuning kit in order to enhance performance.
Other than admiring their standing beauty, the guests had the chance to either test drive the cars or experience them as passengers while driven around by the Romeo Ferraris staff. Test drives were in virtual form, too - with Wave Italy’s simulator’s version of the Giulia ETCR, a fully electric race-winning touring car in both the 2021 and 2022 seasons that was independently planned and built for the FIA ETCR Championship.
A nice addition to the Experience’s programme was the “Romeo Ferraris Racconta” storytelling moment, which gave everyone a chance to retrace the entire firm’s history - from the start of founder Romeo Ferraris’ racing journey back in 1959 - through the stories of a moved Romeo Ferraris together with Mario Ferraris (Technical Director) and Michela Cerruti (General Manager). The firm’s growth was established with the first factory opening in Milan and the maiden wins on Italian racetracks thanks to the Fiat 500 and the Abarth 1000 first, then with the Fiat Ritmo 75 and the BMW sedans. The move to Opera in 1976 is another one of the firm’s milestones together with the creation of the “Millino” (the first 1000cc competition-ready engine for prototypes) and the start of their motorboat journey, with many titles and records on both national and international stages.
2008 saw the crucial entrance of Aldo Cerruti, big motorsport enthusiast and racing driver under the pseudonym “Baronio”, in the firm’s corporate layout. Since then, Romeo Ferraris saw a big expansion on all fronts, starting from the 2009 GT Cup title in Campionato Italiano Gran Turismo, with a Ferrari F430 driven by Mario Ferraris and Baronio himself. The Superstars Series campaign with the Mercedes C63 AMG is one to remember, too, together with the FatFive Corsa, Giulietta TCR and Giulia ETCR projects (which completed the firm’s transformation into a true manufacturer), the implementation of authorized assistance for brands such as Abarth, Alfa Romeo and Bentley, and the start of official sales activities regarding Catheram and Morgan cars.